“Hidup Sehat Yuk!” was started in 2018 by Indofood, Ruangguru (a digital education startup) and the University of Indonesia’s Faculty of Public Health to encourage healthy lifestyles among youths through mobile applications.

In 2020, the Wellness and Healthy Diet modules were developed and added to the existing mobile features. The new modules were well received among Indonesian users, and the program has reached more than 940,000 youths.