Live in Jakarta, the three Brand Ambassadors invite fans to ‘Lead the Wave’ and ‘Ngertikan Rasanya’ by sharing special moments.

S.COUPS, WONWOO, and VERNON of SEVENTEEN with Direktur Indofood CBP, Axton Salim pose with Indomilk & Chitato products and a special photostrip during the Wave Here on 17 Dec press conference.

Jakarta, December 17, 2024 – Jakarta witnessed the excitement and enthusiasm of fans as S.COUPS, WONWOO, and VERNON of K-pop icon SEVENTEEN participated in the ‘Wave Here on 17 Dec’ Meet & Greet event, presented by Indomilk and Chitato.

Designed to encourage young people to further celebrate their uniqueness in an authentic way, the event held at the Beach City International Stadium brought the three brand ambassadors face-to-face with fans and loyal customers, creating a warm and energetic atmosphere.

One of the key highlights during the meet and greet session was the presence of Warung K-LONTONG (K-Mart), an interactive stage concept where S.COUPS, WONWOO, and VERNON sold Indomilk and Chitato products. In a fun atmosphere, the three Brand Ambassadors showcased their ability to sell products in their own unique styles.

S.COUPS promoted his favorite Chitato flavor, saying, “Chitato Mie Goreng sambil Mie-kirin kamu”. Meanwhile, WONWOO, who was in charge of selling Indomilk Banana, also made a witty remark, saying, “Beli Indomilk Banana, gratis senyum Wonu.” Not to be outdone, VERNON also quipped, “Chitato Chijeu, gurih kejunya bikin gak bisa berhenti, cobain yu?~”

The three brand ambassadors participate in fun games such as Red Light, Green Light, and Follow the Maestro, showcasing their playful and entertaining sides. The meet-and-greet event concluded with them watching a heartfelt fan project video compilation by @17CARATS_INA, which further strengthened the bond between the three SEVENTEEN members and their fans.

S.COUPS, WONWOO, and VERNON also shared how they interpret Lead the Wave – the slogan of Chitato, Indonesia’s number one potato chip known for its wavy shapes. They described it as a call to express oneself and pursue dreams in an authentic way. By sharing their personal stories, they inspired fans to be able to lead their own path by not being trapped in the conventional ‘template’ of success.

"Don’t be afraid to stand out, everyone has something special to offer. When you stay true to who you are, others will recognize and value that uniqueness. Like Chitato’s 'Lead The Wave' slogan, there is no one template to success, so just be confident with your strengths and keep on improving to be better. A support system is important so surround yourself with people who genuinely support you to reach your full potential,” shared S.COUPS.

Through the collaboration with S.COUPS, WONWOO, and VERNON, Indomilk also introduced the Indomilk Authentic Korean Flavor product line, presenting an authentic Korean taste for Indonesian consumers. Hence, in the ‘Wave Here on 17 Dec’ Meet and Greet event, Indomilk invited fans and consumers to fully experience and understand the meaning behind its slogan ‘Ngertikan Rasanya’.

WONWOO also shared his own story about his favorite moment to enjoy Indomilk. “Rehearsal requires a lot of energy, so I often enjoy Indomilk Seoul Banana with its milky and fruity flavor which has a familiar Korean taste. it is a perfect drink to recharge my energy,” said WONWOO.

Alongside the meet and greet with S.COUPS, WONWOO, and VERNON, fans enjoyed various exciting activities prepared by Indomilk and Chitato. For instance, they could participate in a fun karaoke session in the Noraebang area, write their hopes on the Wall of Wishes and capture special moments at the photo booth or in front of the photo wall, which featured standees of the three brand ambassadors alongside Indomilk and Chitato products.

“Thank you for always being our source of strength and inspiration. Your support means the world to us, and we hope this meet and greet brings you as much joy as you’ve given us! Kami sayang kalian [TRANSLATION: We love you],” said VERNON.

Axton Salim as the Direktur Indofood CBP Sukses Makmur also expressed his enthusiasm about this event, “The presence of S.COUPS, WONWOO, and VERNON from SEVENTEEN at the ‘Wave Here on 17 Dec’ event was an opportunity for us to present a close and authentic experience for fans. We believe that the authentic moments created in this event can further strengthen the relationship with our consumers while helping them to better understand and feel the unique taste of our products.”

Beyond the excitement of the ‘Wave Here on 17 Dec’ Meet-and-Greet event itself, visitors also explored the brand booth to purchase their favorite products and participate in exclusive activities. Through this, Indomilk, with its authentic flavors, successfully created moments for visitors to further experience ‘Ngertikan Rasanya’, drawing the brand closer to the hearts of its consumers. Meanwhile, Chitato successfully showcased the 'Lead the Wave' spirit, inspiring everyone to be confident and express themselves freely.